I’m Jo – brand builder, founder and marketing strategist. I’ve launched, led and scaled over 10 consumer brands across food, lifestyle and interior.
From positioning to product, from packaging to postings – I help ideas land, stick and grow.
I build the kind of brands I’d actually buy
My way here
I co-founded my first brand at 21. Since then, I’ve built and scaled multiple startups – from performance nutrition to skincare and horse supplements (yes, really).
I’ve been Head of Marketing, creative lead, co-founder and CEO. I’ve launched campaigns, pitched investors, restructured teams and developed products – and I still love the messy, fast, real parts of brand building.
What I bring to the table
Brands that land, not just launch: 10+ builds – some from scratch, some mid-flight. Always with market fit, story and shelf presence.
Marketing that moves: Led teams of up to 14 across CRM, content, growth & retail. Built campaigns, scaled funnels, and made it perform.
From blank page to product line-up: I’ve developed SKUs, defined claims, shaped packaging and written the copy. Strategy meets taste.
Creative meets commercial: Briefed agencies, directed shoots, pitched decks and built brands people remember (and buy).
Fries & wine logic: Yes, I believe in performance marketing – but also in fries and great pairings. It’s all about taste. 🍟
Let’s get in touch
Whether it’s a project, a pitch, or just good vibes – I’m here for it. Got something on your mind? Drop me a message using the form and I’ll get back to you personally.